Referenten (12.09.2011)

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Jörg Müller-Lietzkow

Serious Games – Theory and Reality

The talk is devided into two parts. First a new taxonomy of serious games is presented. Therefore we have developed a two step model. We define four major segments of the industry. In the second step there is a finer seperation between the field where we believe serious games are set up. Secondly we are going to proof if this model works using two projects from the University of Paderborn. In our conclusions we discuss the question if the theory of serious games really fits to the actual situation in the market. We also recommend that the public discussion has to focus on the question why governmental money is needed to compensate losses in the market.

Kurzer Lebenslauf

* 1970 Joerg studied economy and management at the University of Wuppertal as well as physical education at the German Coaches Academy Cologne. During his post graduate time he earned a PhD from the University of Bamberg. He also founded a softwarecompany. From 2003 till 2008 he worked as post doc at the University of Jena. Since 2008 he is professor for media economics at the University of Paderborn where he established one of the first University Gameslabs in Germany. His fields of research are digital games, media markets, media management and organisation theory.

Kontakt


University of Paderborn
Warburger Str. 100
33098 Paderborn
Germany
jml[at]mail.upb.de
http://www.uni-paderborn.de
Fon: +49 (0) 5251603274
Fax: +49 (0) 5251604225

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